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S&C Performance Platform

Set the Standard.

The performance platform built by an S&C coach, not a software company. Modern design. AI-powered programming. Transparent pricing that doesn't punish your budget.

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Iron Standard Program Builder — week view with supersets, load prescriptions, and per-set volume
15+
Years in S&C
300+
Exercises Built-In
NCAA
D2 Proven
$29
Per Month
Why Iron Standard

Built for the
Weight Room

Every feature designed by a coach who programs 7 teams, manages 7 staff, and understands what breaks at scale.

Program Builder

Drag-and-drop day builder, superset/circuit grouping, load prescription (% 1RM, RPE, absolute), week templates, one-click team assignment with individual overrides.

Build a full training block faster than you can explain it.

Exercise Library

300+ exercises with video demos, muscle-group tags, movement patterns, and coaching cues. Linked variations with % conversion — e.g., Front Squat = 85% of Back Squat.

Athlete App

Installs on any phone. Today's workout, real-time set/rep/load logging, post-session RPE.

Works offline in the weight room basement.

Standards & Analytics

Benchmarks by position and bodyweight, leaderboards, progress tracking, and testing comparison your athletes actually care about.

Wellness Check-Ins

Daily readiness surveys — sleep, soreness, stress, energy, motivation — with team heat maps.

Threshold alerts before problems become injuries.

AI-Powered

Generate full programs from natural language and ask follow-up questions with Ask AI — on the Elite plan, with your own Anthropic key. Every plan gets fast, filterable search across the whole exercise library.

Your AI assistant coach.

The Product

See the
Actual Product

No staged renders — build it on the desktop, your athletes run it on their phones, the weight room sees it on the wall.

Program Builder — a hypertrophy day with supersets, load prescriptions, and per-set volume
Build a full training block faster than you can explain it.
Program Builder — week overview of the training block
Plan the whole block, week by week.
Athlete App — today's workout with set logging and rest timer
Your athletes run it on their phone.
TV Display — live weight-room workout board
Live workout board.
TV Display — live weight-room leaderboard
Competitive leaderboard.
The Comparison

Half the Price.
Twice the Product.

Typical S&C Platform
$600–$2,900/yr
  • Dated interface coaches complain about
  • No AI features
  • No free trial or transparent pricing
  • Same product for years
  • Prices out high school programs
Recommended
Iron Standard
$29/mo
  • Modern UI that looks like a $20K design team built it
  • AI program generation & Ask AI on the Elite plan (bring your own key)
  • 14-day free trial, cancel anytime
  • New features monthly from a coach who builds what coaches need
  • Designed for every budget — HS through NCAA
Transparent Pricing

No Sales Calls.
No Hidden Fees.

Every plan includes a 14-day free trial. No credit card required.

Starter

Small program, up to 2 coaches.

$29/mo
or $290/yr — 2 months free
2 coach seats
Up to 30 athletes
Exercise library + program builder
Athlete mobile logging
CSV exports of your data
AI program generation
Advanced analytics & reports
White-label branding
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★ Most Popular
Pro

Full features — what your trial showed.

$79/mo
or $790/yr — 2 months free
Up to 5 coach seats
Unlimited athletes
Everything in Starter, plus:
Wellness, testing & standards
Leaderboards, dashboards & TV display
AI generation & Ask AI
White-label branding
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Elite

Multi-team, white-label, priority support.

$149/mo
or $1,490/yr — 2 months free
Unlimited coach seats
Everything in Pro, plus:
Multi-team management
Custom evaluations (assessment forms)
AI generation & Ask AI (bring your own key)
White-label brandingElite
Priority support & onboarding
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Enterprise

For multi-team athletic departments.

Custom
 
Everything in Elite
Multi-team admin
Data export & compliance
Dedicated SLA
Contact Us
14-day free trialNo credit card requiredCancel anytime
The Story

Built by a Coach
Who Got Tired
of Bad Software.

I manage 7 sports performance coaches, program for hundreds of athletes, and built dashboards in Google Sheets because every platform I tried was either too expensive, too ugly, or too disconnected from how coaches actually work. Iron Standard is the tool I wish existed when I started.
Victor Brankovich — Founder & CEO
Assistant Director of Athletics for Student-Athlete Health, Wellness & Performance · NCAA D2 · 15+ Years S&C
15+
Years in Collegiate S&C
7
Staff Managed
D2
NCAA Division
7
Teams Programmed
$29
Starting Monthly Price
$0
To Start Your Trial

Ready to Set
the Standard?

14-day free trial. No credit card. No sales pitch. Just the platform your weight room deserves.

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